Case studies
States BBQ with ME Bank
Brief
Nurture love of and build trust with ME as a brand actively engaged with users at every stage of their home buying journey.
Solution
A content series that addressed, not shied away from, the challenges of the property market with a humorous video series embodying ME’s brand personality, and corresponding articles which integrated ME Bank experts and advice to balance personality with brand credentials and trust.
“Our brand steps aside the conventional and engages on issues that everyone is talking about, so Domain’s BBQ series was naturally a perfect fit”
Bringing inspiration to the surface with Laminex
Brief
Demonstrate Laminex’s design credentials in home design to reposition them from a laminate to a design brand, in turn improving benchmarks on four core brand metrics.
Solution
Using a combination of editorial and branded content online and in magazine that built a platform for Laminex’s make any house a home message to really shine.
Content driven by The Greenhouse, and supported with strong campaign assets provided by Laminex, resulted in a compelling campaign that proved to be extremely engaging for audiences.
“Domain really understood us, our inspiration and where we’re taking the brand. And they built on it, driving our content and engagement further. This was a great partnership as both brands are passionate about design and empowering Australians.”